SpongeTowels UltraPRO wins at Best New Product Awards.

The Best New Product Awards recognize achievements for product innovation in food, personal care, and household care categories. Conducted annually by BrandSpark, 12,000 Canadian consumer votes were captured in this year’s survey.

Wiping out the competition, Kruger’s SpongeTowels UltraPRO is a winner for Best New Paper Towel. Made for the messiest of Real Life Messes, this winner is the strongest and most absorbent paper towel in Kruger’s portfolio.

For the launch, our creative team leveraged the brand’s updated design and differentiated this heavyweight offering through color selection not often seen in the household paper category. Silver signals premium cues and performance, while purple accents create impact at shelf. Designed to soak up attention, the packaging delivers a one-two punch of strength and good looks.

Congratulations to our client Kruger on the launch of their innovative, award-winning product. Learn more about the 2022 awards here.

*2022 Best New Product for Paper Towel determined by feedback in a national survey of 12,000 Canadian consumers by BrandSpark International.

The Best New Product Awards logo is a trademark of Best New Product Awards Inc., used under license.